Duck Duct Dave is a business/project started by David Melia dedicated to giving away free hugs in order to spread love, peace, and happiness.  Duck Duct Dave also sells handcrafted duct tape creations and humorous apparel in order to financially support David as he pursues his dream of becoming a professional free hugger.

Duck Duct Dave creates merchandise made of duct tape, including Free Hugs signs, coasters, and flowers as well as accessories such as wallets, ties, hats, bags, and more as a way to fund David's dream of becoming a “Professional Free Hugger”. The goal of the Free Hugs campaign is to transform everyday encounters between strangers with the knowledge that small encounters can have significant effects on another person's life. By focusing on the seemingly insignificant experience of a hug, we try to create positive life-changing moments. Our approach to human interaction reflects the potential of duct tape- an unassuming, overlooked object that can be transformed into something fantastical.

In a world with an increasing number of ways to avoid human interaction, Free Hugs is a way to brighten a strangers day on their way to complete their daily activities.  A simple free hug can improve someone's outlook on life even for just an hour or a day.  A free hug is a way to keep human interaction from dissolving from our lives (with the internet, cell phones, email, social networking sites and more).